Hello!

Welcome to DIGITAL BLUR!

Gamification and modern packaging technologies become increasingly important for brands who wish to create an immersive, entertaining, and shareable experience for their customers.

Explore the challenges and use the principles shown in DIGITAL BLUR to supercharge packaging with user engagement, loyalty and fun!

Video

Would you like to use media content, personalization and gaming elements as part of your branding strategy? Watch the video and start to develope next-generation packaging ideas today.

Playdeck

The "Digital Blur Playdeck" is the ultimate packaging design creativity toolkit! The card deck contains over 45 different game mechanics and technology cards that can be mixed and matched.

Webapp

Visit www.digitalblur.info on your iPhone, tap the plus sign, and then tap “Add to Home screen”. The web application will be added to your phone automatically for easy, one-tap access.

Video

Playdeck

DIGITAL BLUR Playdeck

The "Digital Blur Playdeck" is the ultimate packaging design creativity toolkit! The card deck contains over 45 different game mechanics and technology cards that can be mixed and matched.

Companion to the video “Digital Blur - The future of Packaging” each card describes one design concept with an individually crafted icon, a brief definition of the corresponding term as well as an application example. Start using the Playdeck to boost your creativity and master the fundamentals of game design.

Add the technology cards to the mix, and you are all set to conceptualize stunning, next-gernation product ideas. Simply download and print the pdf file or request a high-quality, printed deck of cards.

iPhone

playdeck

About

Packaging is the most visible marketing and branding tool. But is your company ready to meet tomorrow's challenges? Start using media content, personalisation and gaming elements to engage your audience today!

Technology

Modern technologies such as RFID, Near Field Communication, two dimensional barcodes, different kinds of sensors as well as new display solutions offer new and interesting ways to enhance the overall brand experience. It’s possible to link any kind of information to a container: images, sound, video or even web pages.

Furthermore sensors and eye tracking technology make it easy to track consumers’ actions, attention or even excitement. The key here is to connect dynamic information with formerly static pieces of packaging.

Engagement

As the market matures and evolves, digital packaging becomes increasingly important for brands who to create an immersive, entertaining, and shareable experience for their customers.

Shoppers are encouraged to interact with products. The more our lives are connected, the more we want to make everything we do shareable. New packaging will give people the tools to do so. If someone sees something a store shelf, they can immediately share it with their friends.

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